Marketing concept and tasks of marketing management

Marketing concept is a business concept that finds great application in practice and which will continue to evolve, supplemented and amended in line with changes in the environment in which the companies are operating. Marketing concept in the focus of attention has buyer and his needs and desires. In fact, the essence of this concept is that companies who implement organize their resources towards understanding customers ie their needs and desires for the purpose 

of offering products and services that meet those needs and desires in the best way that in order to achieve customer satisfaction as the ultimate goal. Marketing concept starts with buyers who look  what they need and what they want through research, continues to offer products and services that will best meet their needs and desires, and ends with the customer in terms of how they satisfied Research is being done again by the level of satisfaction among customers.Despite the marketing concept of companies available to other concepts such as:- Business concept related to sales (sales driven) which starts from the assumption that the company should offer and what can produce, and everything else then in the hands of sales staff through the use of aggressive sales techniques to sell the product .- Business concept related to technology (technology driven) aims the basic producing superior products with the best features with an emphasis on the technical and technological process, regardless of whether they perfect products are exactly what you are looking for buyers. There two under concepts: product concept and production concept- Business concept related to customers (customer driven) starts from the assumption that customers buy a product or service for the benefit of looking at that product, ie service. The aim is to achieve a profit by attracting customers, building loyalty and concern for the so-called customer value over the period of their attachment to the company.

Marketing management or marketing management activities starts with the customer and ends with the customer, ie first discover customer needs and desires, then they are met by offering additional products and services and finally monitor customer satisfaction again by conducting research .In the first phase, with a market analysis to determine market potential, then to develop ideas to meet the needs and to identify potential buyers in the market. So, when evaluating the needsof buyers marketing department needs to study in detail future buyers to understand what they actually want and what their needs.The second stage is meeting the needs of customers. At this stage after you determine the total potential market determines who represents the goal of the company and make decisions about product, price, distribution and promotion. In other words, after the assessment of the needs of customers, the marketing department must meet those needs through developing appropriate marketing program. But marketing activities does not stop here but continue to monitor customer satisfaction and with the main objective satisfied customers become loyal customers.Understanding the essence of marketing is important for marketing management. The governance and management of marketing activities (marketing management) can be considered to represent ... "Analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchanges and relationships of target markets in order to realize the objectives of the enterprise"

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Definition of marketing

 There are numerous definitions of what marketing represents ... Marketing is conducting business activities that lie on the courses and services from producer to consumer. Activities that are performed in marketing are often treated and defined in terms of commercial impact, but their coverage is quite higher, it can easy see from the following classification of the marketing activities:

1. Determining the needs and wishes of consumers

2. Assessment of competition (supply)

3. Product selection and design, as well as deciding the quality of product and shaping, sizing of the series, the optimal cycle of adoption of new products, the optimal inventory, packaging and method of transportation.

4. Policy and level of prices and services

5. Channels of sales, ie sales network

6. Communicating with consumers servicing products

7. Monitoring customer satisfaction

Successful understanding of marketing is based on several essential concepts or terms:

1. Needs, desires and demand, when it is considered that human needs are the starting point of marketing.

2. Product offering and brand (brand), with what can be offered to satisfy a need and desire as the product, regardless of whether the product appears more natural form or as a service.

3. Value and satisfaction, and the value indicates the degree of satisfaction of the need.

4. Exchange transactions and the transfer market is derived between at least two participants.

5. Market (all potential buyers who share operdelena need and all potential sellers, regardless of whether their relationship is established with their physical presence or electronically) including target market and segmentation.

6. Relationships with customers in order to achieve satisfaction and loyalty among customers.

7. Marketing channels through which distribute poizvodite and services to customers.

8. Marketing program that covers all the instruments of the marketing mix.

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