SWOT - analysis

The purpose of the SWOT analysis is to identify strengths, weaknesses, opportunities and threats that occur during the operation of the enterprise market. It is a relatively simple analysis can be a very useful tool for studying permanent situation. Through this analysis though identification of forces (strengths) and weaknesses of establishment shall be determined and the potential opportunities and threats arising from matching / not-matching permanent knowledge and resources of the business unit or enterprise changes in macro environment.

Forces (strengths) of the enterprise related to the work in which the company has achieved excellent results, while weaknesses relate to things that the company needs to correct. Opportunities and threats relating to the external environment of the enterprise.

The main task of the company after-crafted SWOT - analysis is:

- To turn weaknesses into strengths.

- To turn threats (constraints) into opportunities.

- Using their own forces (strengths) to seize opportunities and turn them into higher profits.Weaknesses and limitations (threats) that can not be converted into strengths or opportunities should be minimized and avoided. Strengths and weaknesses arising from internal analysis and OJ most cases, the company may affect them, while identifying opportunities and constraints arising from the external analysis and rule them company can not affect only to adjust and take into account in defining marketing objectives and marketing strategy. Strengths may be the availability of large financial resources, a well-known brand, patents, good image, superior management team, partnership with other companies, excellent employees, superior quality etc.. Weakness it could be the lack of strategic direction in the development of small allocations for research and development, a very narrow range, outdated products, poor image, modest managerial knowledge and skills etc.. Opportunities you may be a high rate of growth in the market, changes in customer behavior, opening foreign markets, new uses, the emergence of new technology, application of other enterprises to enter into alliances with the company etc.. Limitations it could appear as a new entry konkuirent market introduction of substitutes, changes in customer needs and desires, recession, the emergence of new technology, barriers to foreign market, new strategies of competitors, etc..