There are numerous definitions of what marketing represents ...
Marketing is conducting business activities that lie on the courses and
services from producer to consumer. Activities that are performed in
marketing are often treated and defined in terms of commercial impact,
but their coverage is quite higher, it can easy see from the following
classification of the marketing activities:
1. Determining the needs and wishes of consumers
2. Assessment of competition (supply)
3. Product selection and design, as well as deciding the quality of
product and shaping, sizing of the series, the optimal cycle of adoption
of new products, the optimal inventory, packaging and method of
transportation.
4. Policy and level of prices and services
5. Channels of sales, ie sales network
6. Communicating with consumers servicing products
7. Monitoring customer satisfaction
Successful understanding of marketing is based on several essential concepts or terms:
1. Needs, desires and demand, when it is considered that human needs are the starting point of marketing.
2. Product offering and brand (brand), with what can be offered to
satisfy a need and desire as the product, regardless of whether the
product appears more natural form or as a service.
3. Value and satisfaction, and the value indicates the degree of satisfaction of the need.
4. Exchange transactions and the transfer market is derived between at least two participants.
5. Market (all potential buyers who share operdelena need and all
potential sellers, regardless of whether their relationship is
established with their physical presence or electronically) including
target market and segmentation.
6. Relationships with customers in order to achieve satisfaction and loyalty among customers.
7. Marketing channels through which distribute poizvodite and services to customers.
8. Marketing program that covers all the instruments of the marketing mix.
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