Marketing concept and tasks of marketing management

Marketing concept is a business concept that finds great application in practice and which will continue to evolve, supplemented and amended in line with changes in the environment in which the companies are operating. Marketing concept in the focus of attention has buyer and his needs and desires. In fact, the essence of this concept is that companies who implement organize their resources towards understanding customers ie their needs and desires for the purpose 

of offering products and services that meet those needs and desires in the best way that in order to achieve customer satisfaction as the ultimate goal. Marketing concept starts with buyers who look  what they need and what they want through research, continues to offer products and services that will best meet their needs and desires, and ends with the customer in terms of how they satisfied Research is being done again by the level of satisfaction among customers.Despite the marketing concept of companies available to other concepts such as:- Business concept related to sales (sales driven) which starts from the assumption that the company should offer and what can produce, and everything else then in the hands of sales staff through the use of aggressive sales techniques to sell the product .- Business concept related to technology (technology driven) aims the basic producing superior products with the best features with an emphasis on the technical and technological process, regardless of whether they perfect products are exactly what you are looking for buyers. There two under concepts: product concept and production concept- Business concept related to customers (customer driven) starts from the assumption that customers buy a product or service for the benefit of looking at that product, ie service. The aim is to achieve a profit by attracting customers, building loyalty and concern for the so-called customer value over the period of their attachment to the company.

Marketing management or marketing management activities starts with the customer and ends with the customer, ie first discover customer needs and desires, then they are met by offering additional products and services and finally monitor customer satisfaction again by conducting research .In the first phase, with a market analysis to determine market potential, then to develop ideas to meet the needs and to identify potential buyers in the market. So, when evaluating the needsof buyers marketing department needs to study in detail future buyers to understand what they actually want and what their needs.The second stage is meeting the needs of customers. At this stage after you determine the total potential market determines who represents the goal of the company and make decisions about product, price, distribution and promotion. In other words, after the assessment of the needs of customers, the marketing department must meet those needs through developing appropriate marketing program. But marketing activities does not stop here but continue to monitor customer satisfaction and with the main objective satisfied customers become loyal customers.Understanding the essence of marketing is important for marketing management. The governance and management of marketing activities (marketing management) can be considered to represent ... "Analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchanges and relationships of target markets in order to realize the objectives of the enterprise"