The need of approach with planning in marketing

Planning is imminent human activity. Only man before starting any activity, previously reconsidered a plan. All other living organisms carry out activities instinctively. Planning is permanent and continuous activity present in the organization of human life. Planning is especially necessary in any form of organization in which you have to coordinate multiple stakeholders who have specific duties and any common goals. The plan is the result of the planning process in a specific time period.

Marketing planning is an element in enterprise marketing management. Need for planning
is great so planning and marketing has gained prominence with the changes in technology and the development of science and technology which shortens the life span of the products, increases the time necessary for the reaction responsible managers without waiting mistakes competitors.

The plan of the company brings significant advantages:

- Alignment t activities of many participants who connected between at that point.

- Identify the anticipated development.

- Makes preparation for certain difficulties that can arise.

- Reduce irrational shares in unexpected situations.

- Improves communication between management staff in the enterprise.

- Decrease the disparities between employees, which would occur during listen separation of the goals of the company and employees.

Planning of marketing activities includes the following phases:

- Diagnosis (where the economic entity and why)

- Forecast (where it goes commercial entities)

- Objectives (where you need to go to business entities)

Strategy (which are the best ways to get there)

- Tactics (which specific actions should be taken and when)

- Control (which indicators to monitor to see if the economic entity's plan is successful or not)