Determining marketing objectives in the plan

Once conducted the situation analysis and the SWOT analysis, you should choose a target market and determine marketing goals to achieve in the next period. In this part of the plan should answer the question "Where do you want to go?" Target market refers to customers who will get served, so it is necessary to describe their features and to answer questions about what, where, how, how buy and at what pace. The enterprise can be considered...

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SWOT - analysis

The purpose of the SWOT analysis is to identify strengths, weaknesses, opportunities and threats that occur during the operation of the enterprise market. It is a relatively simple analysis can be a very useful tool for studying permanent situation. Through this analysis though identification of forces (strengths) and weaknesses of establishment shall be determined and the potential opportunities and threats arising from matching / not-matching...

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Short-current planning of marketing

In accordance with the long-term strategic marketing plans, short-term marketing plans relating to the marketing categories in a shorter period of time, usually one year. The process of preparing short-term plans have many similarities to the process of making strategic plans. The most common obstacles that occur: - Interference from political nature. Marketing planning is the process of resource allocation with certain products and departments...

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Alternative strategies at BCG-matrix

Depending on whether it will also depend on the strategy that the company should apply in respect of which of them will continue to invest, where to stop investing, to leave. In this regard, the company at the disposal of four strategies: - Investment in order to increase market share - Investing as much as necessary to maintain constant market share - The collection of income - Leaving The first strategy is usually applied to question marks, but only those that projected sales volume is large, ie on IE having a chance to become the leading...

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BCG matrix quadrants

Stars. These are things which are characterized by vsoka market growth rate (high attractiveness) and high relative market share over the competition. These data show that the activities taking place in attractive markets to competition, and markets the company has a very strong position. Products belonging to the leading things usually are in the growth phase of the product life cycle curve. Best examples of Stars currently amazon.com lastminute.com...

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Determination of objectives and their characteristics:

In its operations the company must define corporate goals based on which will then define their corporative objectives and level strategic business units and marketing purposes. Most common corporate objectives are the following: Profitability. Companies from developed countries in the world, is the most important goal of profitability. this purpose is commonly expressed as absolute amount of profit, as earnings per share, the rate of return...

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Developmental stages of marketing planning

Planning, such as it is today is the result of a long process involving several stages. According to Kotler, the stages through which passes the development of the plan are as follows: - Phase without a plan - Stage budgeting - Phase of the annual planning - Phase of long-term planning - Strategic planning phase First The first phase is the phase when there is no planning. The company does not prepare plan because it believes that there...

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