The need of approach with planning in marketing

Planning is imminent human activity. Only man before starting any activity, previously reconsidered a plan. All other living organisms carry out activities instinctively. Planning is permanent and continuous activity present in the organization of human life. Planning is especially necessary in any form of organization in which you have to coordinate multiple stakeholders who have specific duties and any common goals. The plan is the result of the planning process in a specific time period.

Marketing planning is an element in enterprise marketing management. Need for planning
is great so planning and marketing has gained prominence with the changes in technology and the development of science and technology which shortens the life span of the products, increases the time necessary for the reaction responsible managers without waiting mistakes competitors.

The plan of the company brings significant advantages:

- Alignment t activities of many participants who connected between at that point.

- Identify the anticipated development.

- Makes preparation for certain difficulties that can arise.

- Reduce irrational shares in unexpected situations.

- Improves communication between management staff in the enterprise.

- Decrease the disparities between employees, which would occur during listen separation of the goals of the company and employees.

Planning of marketing activities includes the following phases:

- Diagnosis (where the economic entity and why)

- Forecast (where it goes commercial entities)

- Objectives (where you need to go to business entities)

Strategy (which are the best ways to get there)

- Tactics (which specific actions should be taken and when)

- Control (which indicators to monitor to see if the economic entity's plan is successful or not)

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Definition of marketing

 There are numerous definitions of what marketing represents ... Marketing is conducting business activities that lie on the courses and services from producer to consumer. Activities that are performed in marketing are often treated and defined in terms of commercial impact, but their coverage is quite higher, it can easy see from the following classification of the marketing activities:

1. Determining the needs and wishes of consumers

2. Assessment of competition (supply)

3. Product selection and design, as well as deciding the quality of product and shaping, sizing of the series, the optimal cycle of adoption of new products, the optimal inventory, packaging and method of transportation.

4. Policy and level of prices and services

5. Channels of sales, ie sales network

6. Communicating with consumers servicing products

7. Monitoring customer satisfaction

Successful understanding of marketing is based on several essential concepts or terms:

1. Needs, desires and demand, when it is considered that human needs are the starting point of marketing.

2. Product offering and brand (brand), with what can be offered to satisfy a need and desire as the product, regardless of whether the product appears more natural form or as a service.

3. Value and satisfaction, and the value indicates the degree of satisfaction of the need.

4. Exchange transactions and the transfer market is derived between at least two participants.

5. Market (all potential buyers who share operdelena need and all potential sellers, regardless of whether their relationship is established with their physical presence or electronically) including target market and segmentation.

6. Relationships with customers in order to achieve satisfaction and loyalty among customers.

7. Marketing channels through which distribute poizvodite and services to customers.

8. Marketing program that covers all the instruments of the marketing mix.

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